Peter Freed is a New York based advertising and editorial photographer best known for his character-capturing portraits on location. In a world of increasing specialization, he has cultivated a reputation as a generalist and is as well known for his still life and lifestyle photography as he is for his portraiture. His photographs can be seen on book covers, CD’s, billboards, movie posters as well as major magazines and advertising.

He has worked on assignments for Newsweek, Forbes, The New York Times Magazine, Esquire, Self, Departures, Business Week, and Premier. His advertising clients include FedEx, Cadillac, CBS, NBC, Texaco, KitchenAid, Merrill Lynch, Atlantic Bell, and the U.S. Army.

Peter’s is sought after by art directors and clients for his easygoing, highly creative, shooting style. He has taught photography at Pratt Institute, Maine Photographic Workshop, Santa Fe photographic Workshop, International Center of Photography, and international Photo Expos. He has worked on numerous “Day in the Life” books and his beauty book on gray hair is published by Simon and Schuster. His portrait book PRIME won the gold medal from the Society of Independent Publishers. www.theprimebook.org